E-marketing and e-commerce in the tourism industry

dc.contributor.author	Σωτηριάδης, Μάριος	el
dc.contributor.author	Αϊβαλής, Κωνσταντίνος	el
dc.contributor.author	Βαρβαρέσος, Στυλιανός	el
dc.date.accessioned	2014-12-17T08:45:44Z
dc.date.available	2014-12-17T08:45:44Z
dc.date.issued	2014-12-17
dc.identifier.uri	http://hdl.handle.net/11400/2892
dc.rights	Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείες	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	E-marketing
dc.subject	E-commerce
dc.subject	Business models
dc.subject	Tourism and travel industry
dc.subject	Methodological framework
dc.subject	Tourism
dc.subject	Τουρισμος
dc.subject	Ηλεκτρονικό εμπόριο
dc.subject	Επιχειρηματικά μοντέλα
dc.subject	Τουριστικό μαρκετινγκ
dc.title	E-marketing and e-commerce in the tourism industry	en
heal.type	journalArticle
heal.secondaryTitle	a framework to develop and implement business initiatives	en
heal.classification	Voyages and travels
heal.classification	Hospital management
heal.classification	Τουρισμός
heal.classification	Διοίκηση και οργάνωση
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh85144443
heal.classificationURI	http://id.loc.gov/authorities/subjects/sh94003984
heal.classificationURI	N/A-Τουρισμός
heal.classificationURI	N/A-Διοίκηση και οργάνωση
heal.language	en
heal.access	free
heal.recordProvider	Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκηση Τουριστικών Επιχειρήσεων και Επιχειρήσεων Φιλοξενίας	el
heal.publicationDate	2004-10-26
heal.bibliographicCitation	Soteriades, M., Aivalis, C., and Varvaressos, S. (2004) E-marketng and e-commerce in the tourist industry: a framework to develop and implement business initiatives. Tourism Today. (4). p. 157-169.	en
heal.abstract	Information and communication technology (ICT) developments are permeating every aspect of tourism marketing. This paper proposes a methodological framework, which will enable tourism businesses to develop and implement their electronic marketing and commerce activities. The paper initially reviews the e-business models literature. In the second section ICT implications in marketing and tourism are discussed. Then it presents the e-tourism business models and subsequently proposes a framework contributing to the planning and implementation of e-commerce initiatives. This methodological framework might also be used to analyse electronic applications in tourism. It is suggested that a comprehensive strategic approach could allow travel and tourism businesses to overcome the challenges and exploit the opportunities presented by ICT.	en
heal.publisher	College of tourism and hotel management	en
heal.journalName	Tourism Today	en
heal.journalType	peer-reviewed
heal.fullTextAvailability	true